Why do all travel guides look and feel the same?

What if you ignored the obvious tourist sites and included only special local recommendations? And how would it look if you hired a different local design studio for each city, working with some of the hottest young photographers and illustrators?

Why hadn't anyone tried this before?

Amsterdam, Barcelona, Lisbon, London, Madrid.

"Travel guides for the been-there, done-that set"
-- New York Times

"The guidebook for people who hate guidebooks"
-- The Guardian

"Beautifully laid out and a terrific read"
-- Boing Boing

Designed by Lava, Feriche Black, Silva Designers, Jeremy Leslie/John Brown Media, Murray.