Comments on news websites are mostly seen as a disaster. That’s why The Coral Project was created – a multi-million dollar collaboration between The New York Times, The Washington Post, and Mozilla, funded by the Knight Foundation, to create a better commenting experience on the internet.

I was hired to lead the project for its launch. I established its direction, developed the strategy, built the engineering and design team, and oversaw the creation of a successful, sustainable open source product.
Coral
I chose to focus our work initially on academic and user research, hiring a diverse team that had personal experience of receiving online abuse.

Following its successful launch, I then spearheaded its search for a new home, successfully negotiating its acquisition by Vox Media in 2019, where I have developed and grown a profitable SaaS business while also working closely with Vox Media’s own titles.

Now known as Coral, the platform powers the communities on more than 280 websites in 21 countries, including The Wall Street Journal, The Washington Post, The Financial Times, Globo, Wired, USA Today, and The Globe and Mail.